Regional Marketing Manager Job Description

If you're looking to hire a Regional Marketing Manager or a candidate looking wanting more information, here we have laid out the key requirements, duties, responsibilities, and skills that should be in a product marketing manager job description. If you're on this page you're likely a business looking to hire a Product Marketing Manager or a marketer interested in the role of a Regional Marketing Manager. If you are looking for a Regional Marketing Manager job description then below we have a job description template for you below

Whether you are a business looking to hire or a candidate looking at the role we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Regional Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 



What is a Regional Marketing Manager?

Regional marketing managers in generally larger businesses and focus on one or multiple regions and the role of the Regional Marketing Manager is to develop effective marketing strategies to communicate the features and benefits of products and services to their customers and potential customers focused in specific geographies. 

Regional Marketing Manager Job Description:

We are looking for a regional marketing manager to implement marketing campaigns in accordance with the region's specific marketing requirements. This is a role that requires your responsibilities to include forecasting the sales needs and campaign budgets, and working with sales teams to ensure that the marketing fits the company or brand’s image.

To be successful as a regional marketing manager, you should network with local businesses to increase sales, handle the regional budget, and strengthen the company’s sales in the area. A top-notch regional marketing manager should recognize the needs of consumers in different geographic areas and adjust the marketing campaign accordingly.

Regional Marketing Manager Responsibilities:

  • Regional marketing campaign planning alongside marketing leadership 
  • Completing regional marketing goals and objectives
  • Working with senior marketers in the business to develop creative strategies
  • Recommending strategies to implement in regional marketing plans
  • Analysing the local market and competition and strengthening the company’s brand position in assigned regional areas
  • Supervising and developing the regional marketing budget
  • Liaising with the product marketing department to suggest product alternatives
  • Understanding national marketing plans and tailoring them to suit particular regions
  • Understanding and owning financial metrics of the region and the key success indicators
  • Working with marketing leader to formulate and supervise the regional marketing budget
  • Evaluating productivity and marketing strategies’ return on investment (ROI)

Regional Marketing Manager Requirements:

  • A related degree or qualification would be advantageous
  • A minimum of 3-5 years experience in marketing or in a management role
  • Knowledge of digital marketing best practices
  • Experience with marketing tools and software
  • Excellent organisational, team work, and communication skills
  • Leadership, problem-solving, and networking skills
  • Good time management skills

Looking for Regional Marketing Manager jobs?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you're looking for your next Regional Marketing Manager position we would love to try and help you secure it. 

Looking to hire a Regional Marketing Manager?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you are looking to hire a Regional Marketing Manager we have some great candidates on our books. 

Want more information?

Check out our blog or our market insights section to find out more about hiring marketers. 

How we work at The Hidden Market - hiring Regional Marketing Managers

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place Regional Marketing Managers at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here