Senior Marketing Manager Job Description

If you're on this page you're likely a business looking to hire a Senior Marketing Manager or a marketer interested in the role of a Senior Marketing Manager. If you are looking for a Senior Marketing Manager job description then below we have a Senior Marketing Manager job description template for you. 

Whether you are a business looking to hire or a candidate looking at the Senior Marketing Manager role and keen to understand what life is like as a Senior Marketing Manager we hope that this helps you in your endeavours. 

We're well placed to help both candidates and companies looking to place Senior Marketing Manager roles. Links below with information as to how we are able to help you and there are links to our current vacancies too. 



What is a Senior Marketing Manager?

Reporting to a Head of Marketing or Marketing Director a Senior Marketing Manager will likely lead a team in the strategy and management of marketing campaign strategy and management. Their responsibilities range from creative influence to business strategy.

Given the range of marketing channels now a Senior Marketing Manager is likely to have exposure to a section or if not all of the relevant marketing channels: digital, traditional, partner channels etc. The primary responsibility of the role is to generate revenue by increasing sales through successful marketing in the given marketing channels that the Senior Marketing Manager is expected to manage. Key stakeholders for the Senior Marketing Manager will include sales management or business development management, new business development, product development, distribution channel management and customer service. 

Senior Marketing Manager Job Description:

We are looking for a Senior Marketing Manager who can take ownership for driving profitable and sustainable growth for our business. You will be responsible for the development of the marketing strategy ensuring campaigns are mapped to the businesses personas with a clear view of the customer's journey from start to finish, reporting on ROI and spenditure.

A Senior Marketing Manager has many duties and responsibilities. Although specific positions will dictate a Senior Marketing Manager’s undertakings, there are several primary responsibilities common to this occupation. A review of current job listings identified the following main tasks and responsibilities.

Responsibilities of the Senior Marketing Manager

  • Budget management and report on the marketing spend
  • Stakeholder Management: work collaboratively with all stakeholders across sales, product management, and the marketing team to ensure there is buy in and success of future marketing campaigns and resources 
  • Strategy; understand the overall business and marketing strategy and create a marketing plan for your division 
  • Team Management: lead, manage and motivate the marketing team  
  • Sales Support: create content and collateral to help the sales team convert more prospects
  • Campaign Management: target market segments with integrated marketing campaigns to generate demand and convert them into leads. Campaigns can include ABM, paid social, webinars, email marketing, and direct mail.
  • Content Marketing; create a variety of content - thought leadership, blogs, whitepapers, webinars and video.
  • Digital channel management: ensure that all content is optimised for SEO, and our presence is expanded across our social - LinkedIn & Twitter. Run PPC or other paid activity where required 
  • Technical: work with CRM and Marketing Automation tools to ensure sales and marketing are working in unison
  • Marketing Analysis: analyse and report on website traffic, marketing qualified leads, conversions, attribution, and pipeline growth.

Senior Marketing Manager Requirements

  • Marketing Manager or Senior Marketing Manager from a relevant industry
  • Experience in creating marketing plans that build awareness and drive leads
  • Excellent written and presentation skills
  • Broad experience across online and offline marketing channels
  • Good experience in working with sales teams
  • Budget management experience
  • Ideally degree educated 

 Senior Marketing Manager - A day in the life:

  • Work with the marketing team and associated external agency partners on marketing campaign execution 
  • Alongside other marketing leaders and relevant business leaders, plan and produce marketing plans and strategies to support mid to longer-term growth
  • Support the business with research into trends and propositional development to ensure deliver long term growth and market competitiveness: researching to identify target customers for a product or service and then develop the pricing strategy that will induce them to purchase the product or service

Looking for Senior Marketing Manager jobs?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you're looking for your next Senior Marketing Manager position we would love to try and help you secure it. 

Looking to hire a Senior Marketing Manager?

At The Hidden Market we focus on hiring the best marketing talent for a range of sectors. 

If you are looking to hire a Senior Marketing Manager we have some great candidates on our books. 

Want more information?

Check out our blog or our market insights section to find out more about hiring marketers. 

How we work at The Hidden Market - hiring Senior Marketing Managers

At The Hidden Market we have a range of solutions for business from full recruitment through to advertising services. We place CMO's at businesses from start up through to corporate. 

If you are looking for more information on hiring please get in touch here or alternatively as a candidate you are welcome to get in touch here